I once read a Choose Your Own Adventure book that had an ending (a happy ending, I remember a picture of a shining city) you could only reach by exploring the book and opening directly to that page. You couldn't get there by picking options "if you follow the man offering candy into his van, go to page 10."

The internet's kind of the same way, there's the default internet of feeds telling you what's new what's happening, and the other internet you can only find by Googling for random stuff like Ferris Bueller's bedroom.